Zimnat scoops lion share of marketing excellence awards
18 Jan 2022 • News
In a year in which it celebrated its 75th anniversary, Zimnat a leading Zimbabwean player in the insurance and wealth management industry made headlines at the 2021 Marketers’ Association of Zimbabwe Exceptional Marketing Awards ceremony in Kariba where it scooped 6 awards.
The awards ceremony is held annually in recognition and celebration of excellence for organizations and individuals who have pushed their brands and led successful marketing campaigns during the year.
Zimnat was nominated for 11 of the award categories and resultantly won awards in five categories.
The Best Outdoor Media Prize went to Zimnat for its Samora Machel Parkade Car Crash Billboard, where a car appears to have crashed out of the parkade building.
After running a successful digital promotion campaign that was Zimbabwe’s first WhatsApp Drama, Zimnat was also recognized as the 1st runner-up award for the Best National Promotional Campaign of the year award.
Having run one of the most iconic digital campaigns that “broke the internet” to launch its new Assessment Centre that broke the internet in September with the infamous “Mark X” accident simulation along with King, Zimnat was awarded the best National Social Media and Digital Marketing Campaign of the Year Award.
Zimnat was also recognized as the 1st runner-up award for the Best National Promotional Campaign of the year award, after running a successful digital promotion campaign that was Zimbabwe’s first WhatsApp Drama.
The group also scooped some individual awards with its Group Marketing Executive, Tatenda Marongwe, winning the Top Marketer of the Year Award, while its Group Digital Marketing Officer Gamuchirai Sibanda was the 2nd Runner-up for the Brand Manager of the Year Award.
The Zimnat Group CEO Mustafa Sachak was also recognized as the 2nd Runner-up for the Marketing Oriented CEO of the Year Award.
Speaking soon after the awards ceremony, Mrs. Marongwe said her team was thrilled and felt honored to receive such recognition from the industry.
“It is indeed a humbling feeling to see that our efforts are being noticed and reinforcing our presence in the market particularly in this special year where we celebrate our Platinum Jubilee. We have reiterated throughout the year we can promise more exciting programs that are meant to make life better for all our stakeholders for the next 75 years to come,” she said.
Commenting on the awards the Zimnat Group CEO Mustafa Sachak said, “ We are delighted to be receiving these 6 awards which was the highest tally for any organization this year. It is such a great feeling to see our concerted marketing efforts over the past 75 years to empower our customers yielding such results in a year that we are celebrating 75 years of making life better. ”
This is not the first time that the financial services giant has scooped awards at the Exceptional Marketing Awards as they received 4 awards at the same awards last year, and eight awards at the 2019 edition of the awards.
The Zimnat Group has four main business units, namely general insurance, life assurance, asset management, and microfinance. The group is driven by a determination to make life better. It is associated with the Sanlam Group, the largest non-banking financial institution on the continent.